two street cocktail bar
VIBRANT COCKTAIL BAR, FROM LOGO TO LAUNCH.
overview
Two Street Cocktail Bar is a vibrant and friendly establishment designed to offer a reliable cocktail experience. The aim was to create a brand that embodies playful energy and an approachable nature while maintaining a sense of classic sophistication. The result is a cohesive and engaging brand that resonates with patrons and reflects the bar's commitment to quality and community.
The logo and branding assets were designed to capture the essence of Two Street's playful atmosphere. The visual identity features bright colors and dynamic imagery to evoke feelings of excitement. The user experience was crafted to ensure a seamless and enjoyable interaction, both online and in-person, highlighting the bar's unique offerings and inviting ambiance. By blending modern design with classic cocktail culture, the Two Street Cocktail Bar brand is conveyed as a go-to destination for memorable experiences and exceptional drinks.
services
Logo Design
Brand Identity
Marketing Assets
Print Design
Interface Concept
typefaces
Bachroque
Myriad Pro
personality
Vibrant
Friendly
Reliable
Established
timeline
2024
logo design
The Two Street [Combination Mark] was curated to be the perfect blend of modernity and classic sophistication. The serif typeface alludes to this sophistication, while the weight of the typeface and added texture introduce the feeling of approachability and fun. The shape of this typeface was utilized to create the suggestion of a martini glass in the "w" of "Two Street." This logo is paired with a logomark that boasts these same characteristics in an optimized size.
color palette
#0C1C3E: This deep navy blue color adds a sense of sophistication and reliability to the Two Street palette. Navy hues are often associated with trust, stability, and professionalism. This color serves as a strong foundational element, perfect for creating a classic and timeless brand identity.
#013930: This rich forest green color introduces a touch of natural elegance and calmness to the palette. Forest green is associated with growth, freshness, and balance. It complements the other colors beautifully, offering a grounded and harmonious feel that aligns with the bar’s friendly and welcoming atmosphere.
#E73C16: This vibrant orange-red color brings energy and excitement to the Two Street palette. Shades of orange and red are often linked to enthusiasm, creativity, and warmth. This color pops against the deeper hues, making it ideal for highlighting key elements and adding a playful touch to the branding.
#F9A603: This bright golden-yellow color infuses the palette with a sense of joy and optimism. Yellow hues are commonly associated with happiness, positivity, and energy. This color adds a lively and inviting element, perfect for drawing attention and creating a cheerful ambiance.
#FFF6D7: This soft, off-white color adds a touch of warmth and friendliness to the Two Street palette. Off-white hues are often associated with simplicity and comfort. This color contrasts beautifully with the deeper shades, making it versatile for use in branding and print materials, enhancing readability and design balance.
print design
The print assets for Two Street Cocktail Bar were designed to clearly convey the brand guidelines while also being clear and informative. The menu utilizes a stylized organization system to ease decision making. Simple illustrations communicate the menu visually and enhance the brand's priotization of vibrancy, approachability, and fun.
website design
The Two Street website design perfectly conveys the approachable and fun yet also established essence of the brand. When visiting the website, viewers are taken through an experience that mirrors the excitement of visiting any Two Street Cocktail Bar location.
The design maintains a balance between text and visuals, offering various points of interest throughout. Overall, the Two Street website combines immersive illustrations with useful information, resulting in a digital experience that is enjoyable, informative, and a perfect encapsulation of the brand.
