the dazey den
ECLECTIC & BOLD INTERIOR DECORATING.
overview
The Dazey Den is an interior decorating business by Dani Dazey, a renowned fashion, print, and interior designer known for her bright and eclectic style. Leveraging her knowledge of trends, color, and textiles, Dani's work has been featured in Architectural Digest, Domino, Dwell, and The Jungalow. She empowers her clients to go bold with their design choices, creating spaces that fully express their unique personalities.
Dani recently made her TV debut as the designer of the Trixie Motel, where she renovated a seven-bedroom themed motel in Palm Springs, CA. Her designs are reminiscent of the 1960's and 1970's, characterized by bright colors, exuberant patterns, and period-specific decor.
This project involved conceptualizing the creative direction of a conceptual rebrand for The Dazey Den. The goal was to evoke the bold and eclectic spirit of Dani's design philosophy while also conveying the warmth and creativity that reflect the brand's core values.
services
Logo Design
Brand Identity
Marketing Assets
typefaces
Lakeside
Renogare Regular
personality
Eclectic
Vibrant
Playful
timeline
2024
logo design
The Dazey Den [Wordmark] was designed to evoke the nostalgia that is indicative of retro Californian marketing. Drawing inspiration from the eclectic designs of 60's Californian logos such as The Beverly Hills Hotel and the Roosevelt Hotel, the logo features a loose script type feature that is balanced with a more structured mid-century modern font. The consistency of upward-rising typography within these iconic logos influenced the final design, achieving a blend of lucidity and structure that reflects Dani Dazey’s vibrant and eclectic design philosophy.
With one glance, this logo reflects the essence of The Dazey Den's decorating style, and the inspiration for the design is instantly recognizable.
color palette
#4C4C1A: This deep, olive green color serves as a robust base, providing a sense of grounding and stability to the overall palette. It evokes the earthy, natural tones reminiscent of the 60s and 70s, adding depth and a vintage feel.
#F6656C: This bold coral adds a burst of vibrant energy to the palette. It evokes a sense of excitement and creativity, reminiscent of the spirited designs of the 60s and 70s. Its lively hue enhances the overall visual appeal, making the palette more engaging and eye-catching.
#F4E1C3: This soft, warm beige acts as a neutral foundation, bringing a sense of warmth and comfort. It helps to balance the more vibrant colors in the palette, creating a cohesive and harmonious visual experience.
#FFA7AB: A softened pink, this color injects a playful and energetic vibe into the palette. It captures the boldness and exuberance of the 60s and 70s, adding a lively and cheerful element that draws attention and evokes a sense of fun.
#CEC36A: This muted chartreuse provides a touch of vintage charm and brightness. It complements the other colors by adding a sunny, uplifting quality, reminiscent of the cheerful and optimistic spirit of retro design.
